Michelle Aquilina

Michelle Aquilina

Chief Executive Officer, Primary Dental

About Michelle Aquilina

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Michelle Aquilina is passionate about the patient experience. Leading her division’s strategy and vision, Michelle has been instrumental in helping Primary Dental record significant and consistent growth, making it one of the top four dental operators in Australia. The unique value proposition? Dental Centres located within Medical Centres focused on offering a holistic healthcare experience. As part of her role, Michelle enables the consistent delivery of patient-centric care in 61 dental centres nationwide through a team of over 500 independent dentists and staff.

Michelle started her career working at an Orthodontic practice and today has over 25 years’ dental experience gained across small, medium and large companies. She knows firsthand the nuances of managing successful dental practices, and knows what works when it comes to keeping ahead of industry trends.

With less than one percent of women in chief executive roles in this industry, Michelle enjoys working with her team as they prepare for the future of dentistry. This involves expanding dental centres with leading edge design and technology and welcoming more dentists to the network. Dedicated to supporting dentists in the care they provide to patients, Michelle encourages a strong, transparent relationship between dental practitioners and staff. She does this by promoting a flat and agile structure and believes that embracing practitioners, collaborating with strategic partners and staff is the key to successful patient outcomes.

This approach has resulted in Primary Dental’s Thrive initiative that promotes engagement and transparency between teams and Forward, a bespoke educational program for Dentists that improve practitioner and patient experiences.